Written by Paul Warwick
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27th February 2024

Take part in the #CultureMatters campaign

Culture and Creativity connects to every part of our lives – whether that is listening to music, watching a film or TV programme, going to the theatre, a gallery or a concert or how you express your own creativity.

In light of many local authorities reducing funding for culture, we want everyone to know why culture matters and to celebrate culture and creativity across the West Midlands. Scroll down to find out how you can help!

You can read more about the recently announced proposed Birmingham City Council cuts and Culture Central’s collective statement here.

The words 'Culture Matters' upon a green background with the Culture Central logo in the bottom left hand corner.

How you can help:

Write to your representative to share why Culture matters to you using the email image here and ask them to continue to support and find ways to invest in culture.

Share an image on your socials of what culture and creativity mean to you between the 27th February and 6th March 2024.

  • Tag some of the places you value and that matter you.
  • Use the hashtag #CultureMatters

Images should show what creativity and culture mean to you personally:  this might be a picture you’ve created, you visiting a museum, playing your guitar, dancing, going to the theatre or being on stage, going to festivals, reading a book, popping into a gallery over your lunch, volunteering in culture, taking part in a family creative activity, watching a film and so much more.

Campaign Assets

If you are a cultural organisation and want to support this campaign, use this link to download the full set of assets and more information.


If you are an individual creative or supporter of culture in the region, this link below takes you directly to the ‘Culture and creativity matter to me because…’ templates.